By Robbert van Os
Posted on 2023-08-08T00:00:00.000Z

The Biggest Tech Challenges for Non-Technical Entrepreneurs

The unique technology challenges faced by non-technical founders, like recruiting technical talent, managing engineering teams, setting realistic timelines, and developing a minimum viable product.


Entrepreneurs come from all backgrounds, but those without technical expertise face some unique challenges in bringing their visions to life. Consider that a lot of startups that reach $1 billion valuations had a non-technical founder at the helm, including household names like Virgin, Dell, Airbnb, and Alibaba. However, turning an idea into reality requires overcoming key technology hurdles. Let's explore the biggest tech challenges non-technical founders face and strategies to tackle them.

Finding the Right Technical Co-Founder or partner

One of the first steps for any non-technical founder is finding a technical co-founder who can lead engineering. This partner should have expertise in your industry and the skills to build your MVP. Look for candidates through startup incubators, engineering meetups, hackathons, open-source communities, and your own network. Vet their experience, programming languages and skills, coding examples, and ability to explain technical concepts simply. Make sure your work styles and values align. Offering equitable equity splits helps attract top talent.

Building a Technical Team

Once you have a CTO, the next challenge is building out an engineering team. Start by determining key roles and responsibilities needed. Tap into your networks and use recruiting sites like AngelList and LinkedIn to find talented developers, designers, and data scientists. Look for cultural adds who can work cross-functionally. Foster open communication between departments. Provide opportunities for technical training and education. Having non-technical managers? Pair them with technical counterparts to help guide technical projects.

Setting Realistic Deadlines and Budgets

Non-technical founders often underestimate timelines and budgets for building tech products. Do extensive research before estimation. Break projects into phases for easier forecasting. Build in buffers for discovery work and testing. Budget for developer salaries, infrastructure costs, third-party services, security audits, legal compliance, and more. Avoid rigid deadlines that don’t accommodate iteration. Overestimating is better than underestimating time and resources required.

Developing a Minimum Viable Product

Defining an MVP with just core features can help you launch faster. Focus on the 20% of functionality that will deliver 80% of value for users. Prioritize must-haves like core workflows and features to address your biggest pain point. Map out user scenarios and journeys. Validate with potential customers frequently and incorporate feedback. Add complexity and enhancements after getting market validation. Starting lean will help prove your idea and prevent waste.


While non-technical founders face hurdles in bringing tech products to market, following strategies like finding co-founders, building effective teams, setting realistic timelines, and launching an MVP can set you up for success. With determination and the right support, your vision can become a thriving business.