By Robbert van Os
Posted on 2023-08-11T00:00:00.000Z

Overcoming Key Tech Challenges as a Non-Technical Founder

Strategies to consider for non-technical founders to overcome key technology hurdles, like asking better technical questions, understanding roles, leveraging partnerships, outsourcing selectively, and convincing investors


Launching a tech startup without technical skills presents unique obstacles, but the key is not letting those hurdles halt your entrepreneurial progress. As Brian Chesky of Airbnb put it, “Don’t worry about failure; you only have to be right once.” Any non-technical founder can employ strategies to overcome their knowledge gaps and transform their vision into reality.

Asking the Right Technical Questions

Even basic technical queries will be lost in translation if you don’t know how to ask them. Frame questions clearly and avoid ambiguous terms. Follow up a technical explanation by paraphrasing it back. Leverage online resources like Stack Overflow or ChatGPT to learn as you go. Don’t let unknown acronyms or jargon fluster you. Admit what you don’t know and keep asking thoughtful questions.

Learning Technical Basics without Taking Over

Get grounded in basic programming terminology and processes like agile development. Understand how long projects take at a high level. Avoid directing technical details if it’s not your expertise, but monitor progress and budgets. Hire specialists suited for the work rather than attempting to learn it all. Focus on the business side and trust your technical team’s judgment in their domain.

Innovators vs. Entrepreneurs

Innovators and entrepreneurs have complementary skill sets. Innovators are big picture thinkers focused on invention. Entrepreneurs excel at building business models around innovations. Partner with a technical innovator if you’re a non-technical entrepreneur, or vice versa. Combine innovative thinking and business acumen to take ideas to market successfully.

Partnering with Tech Specialists

Network with developers and technical consultants to find partners who share your vision and are excited to join you in bringing it to life. Check portfolios and references thoroughly. Start with small projects first to test working dynamics before long-term partnerships. Draw up contracts to align on expectations, but allow flexibility for unknowns. Keep communicating frequently as you build rapport and trust.

Outsourcing vs. Hiring for Technical Work

Outsourcing can provide cost-efficient technical labor for needs like quick MVP builds or supplemental support. But for core engineering, focus on hiring in-house experts invested in your company’s future versus third-party vendors. Outsourcing works well for overflow needs or temporary projects. Hiring is better for key technical roles driving large product initiatives or IP development.

Fundraising as a Non-Technical Founder

Communicate your vision clearly and demonstrate business insight even if you lack technical details. Surround yourself with mentors and advisors to help instill investor confidence. Be forthright about your technical abilities and limitations. Show you have strong technical partners in place and a solid high-level grasp to lead effectively. With the right team and a compelling pitch, investors will believe in you.


Technical gaps need not keep determined non-technical founders from success. Ask the right questions, leverage technical partnerships strategically, focus on your core strengths, and execute your vision passionately. The future is brilliant for those who do not fear uncertainty but see challenges as opportunities to learn. You’ve got this!